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Easter by rail poster, 1930


Stylised ‘bathing belles’ and other images of women figured prominently in inter-war railway advertising. As well as appealing to male viewers, advertisers recognised that wives and mothers made many families’ decisions about domestic expenditure, including holiday travel. This poster was issued in 1930.


Alexander Turnbull Library/Archives New Zealand 
Reference: ATL, NON-ATL-0099 / ANZ, AAOK, W3241, 69
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Matauranga o Aotearoa and Archives New Zealand, Te Rua Mahara o te Kawanatanga must be obtained before any reuse of this image.

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Easter by rail poster, 1930, URL:, (Manatū Taonga — Ministry for Culture and Heritage), updated