Gordon Coates Reform Party poster

Gordon Coates Reform Party poster

This Reform Party poster from the 1925 election campaign illustrates the increasing influence of commercial advertising techniques in New Zealand electioneering. It focuses on Prime Minister Gordon Coates (‘The Man who gets things done’), uses bold colours and symbols, and relies on simple slogans rather than detailed policy statements. Posters like this helped sweep Reform to its greatest – and last – election victory.

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2 comments have been posted about Gordon Coates Reform Party poster

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Posted: 26 Jun 2012

Hi Anon - as far as I'm aware this poster is not readily available today. Your best bet would probably be to order a hi-res copy from Alexander Turnbull Library and then get a printer shop to turn it into a poster for you. Regards, Jamie Mackay


Posted: 25 Jun 2012

how do I buy one of these posters? Tks.