Queen Elizabeth Platinum Jubilee emblem

Five-sided emblem with ER at centre

Designed for the New Zealand celebrations of Queen Elizabeth’s Platinum Jubilee, the emblem has a five-sided platinum-coloured frame, based on the British hallmark (a mark stamped on a precious metal) for platinum. The shape also alludes to a whare rūnanga (meeting house) and the body of the monarch’s gold state coach used at coronations and jubilees.

The Royal Cypher (‘E II R’) and the St Edward’s Crown are from the New Zealand Coat of Arms and are superimposed on a red and white poutama pattern, representing ‘steps of service’ (the Queen’s 70 years as monarch), with the words ‘Te Hokotoru Mā Ngahuru’ (three twenties plus ten, in te reo Māori) below.

The emblem was created for use (commercial and non-commercial) by individuals, organisations, companies and charities throughout the Platinum Jubilee year.


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