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Dancing Cossacks political TV ad

Video file

The National Party's 1975 'dancing Cossacks' advertisement is probably the most famous – or infamous – piece of election advertising in New Zealand's political history. In the first campaign held after the introduction of colour TV, National's advertising agency, Colenso, engaged the famous American cartoon studio Hanna-Barbera to produce a colourful, animated advert.

National was trying to turn voters against the Labour government by suggesting that the latter's recently introduced compulsory superannuation scheme might lead to Soviet-style Communism (conveniently ignoring the fact that the Cossack peoples had traditionally been opponents of the Bolsheviks). It did the trick too, helping sweep Robert Muldoon's National Party into power in a landslide victory.

Credit

Ngā Taonga Sound & Vision

Ref: C1555. Video from National Party 1975. Superannuation, 1975 TVC. Courtesy of the National Party.

Not to be reused without permission.

How to cite this page

Dancing Cossacks political TV ad, URL: https://nzhistory.govt.nz/media/video/dancing-cossacks, (Manatū Taonga — Ministry for Culture and Heritage), updated