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Labour Party poster, 1957


After eight years in opposition, Labour won a narrow victory in the 1957 election. But despite this poster's smiling vision of universal prosperity, voters would turn their backs on Labour three years later.


Alexander Turnbull Library
Reference: Eph-F-ODEA-1940/60-26
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

How to cite this page

Labour Party poster, 1957, URL:, (Manatū Taonga — Ministry for Culture and Heritage), updated