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Māori Television launched

28 March 2004

Māori Television logo
Māori Television logo (Wikimedia)

Highlights of the rolling coverage of the dawn pōwhiri at Māori Television’s new offices in Newmarket, Auckland, featured in the first regular programming the following day.

The birth of a separate Māori channel followed a prolonged and difficult gestation. In 1985 the New Zealand Māori Council had proposed to run the planned third television channel through the Aotearoa Broadcasting System. This application failed and the legislation creating TVNZ Ltd as a state-owned enterprise in 1988 did not address the portrayal of Māori language and culture on television.

Aotearoa Television began broadcasting in 1996 with public funding, but folded the following year amidst allegations of undue haste and mismanagement. Māori Television’s first two chief executives resigned under clouds and the channel’s launch was delayed.

Māori Television’s founding legislation required it to inform and educate, and to broadcast ‘mainly’ in the Māori language. Largely taxpayer-funded, it has become New Zealand’s de facto public TV channel, especially on national occasions such as Anzac and Waitangi days. More than half its audience is non-Māori. A second channel, Te Reo, which broadcasts entirely in Māori, began in 2008.

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Māori Television launched, URL:, (Manatū Taonga — Ministry for Culture and Heritage), updated